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It is an interesting phenomenon. Leadership spin.  Communications or answers to questions that are designed to equivocate or put the best face on something when in reality everyone knows it is not an accurate picture. 


Why cannot leaders simply be candid? Sure there are times when one would not reveal everything because it would hurt others but why not try simple honesty. The irony is that people appreciate transparency and don't appreciate spin. They know and when we choose spin, we lose. 


I suppose we do it for image control but it does not work. We watch public figures spin embarrassing situations and dig deeper and deeper holes until they are forced to come clean. If they had simply been honest in the first place, people would have been forgiving. Image control is pride. Truth is humble. People get the difference between the two.


Scriptures have a lot to say about truth. When Christian leaders are not honest about a situation with their constituents it is not just spin but it is dishonest. And it breeds mistrust. Jesus was refreshingly candid. I have found that the more candid I am as a leader the more trust I get. 


Got a situation? Try being candid. It is what it is and trying to make it something else does not work in the long run. Transparency works a whole lot better than the alternative.



  • Mar 19, 2012
  • Category: News
  • Comments: 0
communication crisis management ethics Healthy leaders problem solving trust
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