Feb 26, 2023
This is one church brand that no one can compete with
Churches spend an inordinate amount of energy to attract those who need Jesus to their ministry. This includes high-energy worship, attractive spaces, first-impression ministries, branding, swag, food, and seeking to differentiate one's ministry from others in the area.
Nothing is wrong with these efforts except that they often miss the most important magnet any church could have.