Jan 07, 2014
Looking away from the lamppost
"If you want to understand why some companies lack innovative ideas, think about the man who can't find his car keys. His friend asks him why he's looking for the keys under the lamppost when he dropped them over on the lawn. 'Because there's more light over here,' the man explains.
"For too many companies, that describes their search for new ideas, and it pretty much guarantees they won't go...
"For too many companies, that describes their search for new ideas, and it pretty much guarantees they won't go...