Feb 09, 2012
It's about the Bride not the brand
I am a senior vice president of the EFCA - a brand of the church. Having said that, one of my core convictions is that while brands can be helpful in the spread of the Gospel, at the end of the day my concern should not be about the brand but about the Bride. Jesus died for the Bride, not my brand (hard as that is for some to believe, given our often parochial attitudes toward those of another...
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